September 3, 2015
Believe it or not, there is a lot at stake when your company upgrades its existing technology equipment or purchases all new devices for the first time as a new business. When it comes to finding a provider to work with, you'll find equipment offered from technology partners and copier dealers. The toughest question facing most organizations isn't which equipment to purchase, but which company to work with in acquiring that equipment. Should you work with a technology partner or a copier dealer?
Focus on Overall Infrastructure, Not Just Equipment
When you work with a copier dealer, you'll get service focused on ensuring that your copier is working, and providing maintenance for the equipment when it isn't. But what happens if the problem is more complex or involves network connectivity? Your copier dealer is there to provide maintenance, but may not have the expertise to address broader technology issues.
On the other hand, when you work with a technology partner you have a team member with the expertise to diagnose problems and address issues with your copier as a piece of your greater technology infrastructure, not just as a standalone piece of equipment. For example, a traditional copier dealer may not have the experience to diagnose issues related to network connectivity or software compatibility.
Long-Term Partnership
Whether you purchase your new copier from a technology partner or a copier dealer, you are going to receive the critical support you need to keep your equipment functioning properly. However, the level of overall commitment you receive is better in the long run when you work with a technology partner.
The copier dealer's priority is to sell equipment, which creates a company with a transaction-focused business model. A technology partner's focus is a long-term relationship with your company.
A technology partner isn't just interested in a quick transaction; their business model provides for a more diverse solution offering. Yes, technology partners guide you through the transaction process, but the partnership doesn't end with the initial sale. That firm is in the business of providing a wide range of services to support your business now and in the future.
When you first shop for a new copier, a technology partner can help analyze your business needs and help you select the best devices to meet your requirements. You'll receive maintenance support and functional repairs to keep your equipment running, and also enjoy data analysis that helps you accurately track equipment use by user and provide automatic supply reorders. This enables your business to more efficiently use the equipment, and realize cost-savings in the long run.
Relationship that Benefits Both Businesses, not Just One
Most importantly, a technology partner is just that - a partner. With a technology partner, the focus remains locked on developing a solution-based relationship. Technology partners work with your business to identify a solution (copier, service, support, etc.) that fits the requirements of your organization now and for the future. They aren't interested in selling you a copier just to make another sale. They are focused on providing you equipment that integrates with your technology infrastructure and the needs of your business.
With a technology partner in your corner, you'll have a team member invested in your company who works to ensure your copier suits the business both now and in the future.
Before you purchase new equipment for your business, take a moment to think about the company you are going to work with and consider the benefits of working with a technology partner.
