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Leadership Blog

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Who's Your Customer?

April 7, 2016

An important question to be able to answer is “who’s your customer?” While it sounds easy, the answer can quickly get diluted. It did for us.

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How to be a Good Customer

July 24, 2014

Most of us concentrate our efforts on the selling process to expand our customer base. We also spend a fair amount of time on customer service activities to retain those clients. But it’s important...

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When Customers Can't All Be Vendors

December 21, 2012

As an organization with over 9,000 customers, it’s highly likely in a typical day that we’re going to conduct business with some of them or be asked to do so. But it became more apparent the day we...

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